A groundbreaking IMAX film explores the amazing abilities of the human brain that allow us to achieve success in the face of what seems to be insurmountalbe obstacles. Following cyclists during the 2003 Tour de France, the film takes a close look at brain science, cycling and the technologies that make both possible today.
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Brain Force | Mind
Trip | Century Tour
Following these themes, the film's official website sweeps a grand picture of the summer vistas across both France and the interworkings inside the brain. As with many IMAX movie sites, the Wired to Win production team was interested in exploring the topic with educational interactives as a central area of the site.
Brain Force took the challenge of telling the story of how the brain can function in every day situations and applied it to the comic book format. Once a premise and storyboard was built, a photoshoot was planned to capture the movement of the characters... namely a cyclist out for a ride through Central Park, and another cyclist who nearly crashes into her. These photos were then adapted to best illustrate the surroundings and movement of the characters in a fun and engaging way.
Century Tour is a multi-layer timeline that looks back on the first one-hundred years of the Tour de France (Wired to Win was filmed during the centenary Tour). Four intertwining themes - world events, brain science, cycling and technology - travel through the years as if on a subway map. As each theme intersects (for example, cycling and technology), the content reveals the connection (in 1963, the invention of carbon fiber gave bikes their sturdy structure).
Mind Trip played off of the idea of Mapquest or Google Maps, giving the user the opportunity to zoom into the brain at an incredible level of detail in a purely illustrative format. Original black and white illustrations were put through intense filters to give them an 'x-ray' effect, then content about each feature in the brain was added to explain its function. A surprising amount of vocabulary was squeezed into this interactive, in an innovative way that looks less like a glossary and more like a game.
View screenshots:
Brain Force | Mind
Trip | Century
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