Yesterday, I was honored to attend the world premiere of the new IMAX film, Wired to Win: Surviving the Tour de France. The screening was held at the Sony Theater in New York City with members of the press, neuroscientists from a dozen institutions, an amazing cast and crew, and the eloquent Alfred Molina (narrator for the film). Wired to Win explores the amazing physical challenges of the Tour de France and the cyclists who find it's as much a feat of strength as it is the ultimate test of the human brain.

Even after producing the educational materials for the film, seeing the story unfold on the giant screen was incredibly moving and exciting. Mr. Molina offered these fitting remarks: "Our goals may not be those of pro athletes, but we're all wiring ourselves to win. Any activity that challenges us, and gives us a sense of purpose, will nourish and strengthen our brains... We fall, we get up, we learn. Powered by the human brain, there is no end to what we may achieve."