The sales of Turkish delight are soaring around the world this holiday season, thanks to a rekindled interest in the Chronicles of Narnia. The book series by CS Lewis is roaring to life in a new film adaptation, beginning with Lewis' first and most beloved The Lion, the Witch, and the Wardrobe. The sweet and almost addictive confection takes centerstage when Edmund is seduced by the White Witch with an insatiable appetite for Turkish delight... a craving that seems to be holding candy-lovers captive to this day:

"...society's relationship with sugar and spice and all things nice has become increasingly complex over the years. The powerful effect it exerts on the human psyche, particularly that of children, was not lost on CS Lewis and has been revisited throughout modern literature. 'To adults, sweets are a symbol of a lost innocence,' says Tim Richardson. 'Lewis substitutes them for the apple in the Adam and Eve story when the Snow Queen uses Turkish delight to tempt Edmund. The innocence of childhood is being damaged here.'"

Read the full story behind Turkish delight (invented over 300 years ago) and the film's effect on sweet sales today. And learn more about the Narnia series from the film company, Walden Media.