"We just ask ourselves: Is it different? Is it distinctive? Is it good?" —Chris Albrecht

All ready to attend the party this weekend? You've picked out the perfect outfit just for the occasion. The appetizer you've prepared will certainly be the talk of the evening. But what about the gift? A little hesitant about what to buy your father-in-law for his retirement and still give it that personal touch without burning a hole in the wallet? RedEnvelope to the rescue. Here's their story:


In Asian traditions, gifts are often presented in a simple red envelope: a timeless symbol of love and appreciation. Whether a gift is a small token of gratitude or a grand gesture of love, we consider its giving and receiving a cherished occasion in itself.


RedEnvelope invites you to celebrate anything and anyone at all... a birthday, an anniversary, a new house, your overworked friend, a newborn niece. It's the thought that counts. Wrap yours in red.


That tag line at the end is knock-em-dead-lady-in-red catchy. Seems RedEnvelope has a good business model in place: they know how to be in all the right places. For example, use Evite.com to organize your latest backyard get-together and after you RSVP, they thank you (as any gracious host should) and suggest some appropriate items from RedEnvelope's online store. And if that's not enough to grab your attention, the striking red box with its simple-yet-snappy crisp white ribbon you present to the birthday girl (not to mention the high-end gift inside) most definitely will.


Find out what's thoughtful, classy and red all over.


Shop around the corner and compare. Regardless of Martha's financial don'ts, her exquisite taste is still a do.