Love really is the killer app

posted by Armistead Booker | 4/06/2002

Perhaps in His wisdom the Almighty is trying to show us that a leader may chart the way, may point out the road to lasting peace, but that many leaders and many peoples must do the building.
—Eleanor Roosevelt

In her article for Fast Company, "Remember What Is Important", Pookie Melberg reminds us that for creative people, success comes by focusing on what they're doing instead of whom they should be trying to impress. It's true. From brand, experience and attention to trust and feedback, every step of the creative process requires love. Building that heart-to-heart is a both an individual and group effort. To focus on perfecting the expression of their hearts - whether it's music, images, or words is the ultimate key for any road in life. The February 2002 issue of Fast Company spent an entire issue on this very topic of love. For the first time, it seemed that the mainstream business world finally realized what creative folks have known all along.

See if you agree with Melberg's point of view.

Explore more of the FC: Love issue.

 
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Hi, I'm Armistead Booker. This is Refresh: a creative design firm with experience in web, print, media, and identity. Welcome!
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